The film has done well on pay-per-view. While some do the critical reviews have not read which is normal with a comedy, the user reviews been terrific The film is available only in the states for now, as far as I know. Subscription VOD and cable and iTunes and Amazon and Xbox etc.
Here are some marketing data points for you:
-Delivered over 4.5 million impressions across the social platforms as well as 2 million video views across all video content. On average reached 58,000 users each day and we’re incredibly pleased with these numbers as we were able to canvas a wide ranging audience and get as many eyes as possible on the film.
-The official trailer reached 664,000 views on Facebook and received 2.9K reactions, 230 comments and over 1500 shares. The latter number is key as a high number of shares both increased the organic visibility of the post and also is a great indicator that audiences really resonated with what they were seeing and wanted to share with their friends and family on social.
-Engagement was very high with over 10,000 engagements (likes, comments, shares etc.) across both social platforms.
According to audience insights, the primary demographic for the film was Women 45-54, with the second highest being Women 18-24.
The Valentine’s Day activation was a good idea, creating a lot of organic engagement by drafting off of the holiday.
Unfortunately we don’t have any performance numbers yet from freestyle releasing. They said they will give us some by the end of the next quarter so sometime this summer.
I’m attaching a current sales report, listing completed sales. There is a performance trigger approaching whereby our Foreign sales agents, International Film Trust, have to have made a certain number of sales by the end of Cannes. They continue to work the film and send screeners out. They are methodically working through every distributor in every territory. They also have a couple of bigger films coming up that will allow them to potentially include the our film alongside deals on the bigger film. This can be helpful if a film buyer is on the fence.
There is a UK deal complete, they have just ordered materials. They have it scheduled for a Q3 release on August 26th. Likely it would be May/June before we see their proposed campaign, etc.
There is an India deal and an Airline deal that is very much alive, as is a Fox International deal for Pay TV Asia. When those payments hit the account we will be notified as per the CAMA. We have also asked IFP to send us any paperwork reflecting those deals. The India and Airlines deal goes through Freeway (tax relief) and the fully executed documents have not been delivered to us yet, but we’ve been told we’d have them by April 24.
The UK deal is for $17.5k, India for $5k and the airline deal for $25k. These numbers are lower than what we were hoping for obviously.
Attached is the sales agreement with the UK buyer, Signature Films. Thus far we have received the deposit payment from them in the amount of $3450 I to the CAMA. (17.5k total, 20% due on execution, 80% on technical acceptance of materials).
Attached is the latest playlist for I HATE KIDS 1/18.
We still have the same two options on the table as far as distribution. The interest we have is from Freestyle and from SP releasing. SP stands for Steven Paul. Steven Paul owns Crystal sky. Crystal Sky has been in business for over 30 years. Crystal Sky and SP bought Echo Bridge releasing. SP would release our film through Echo Bridge theatrically or perhaps through Sony. They have a put deal with Sony.
Freestyle is thinking about a theatrical but would want us to pay for it. We would have to come up with the money and the benefit of this is that it would qualify us for a lot of the pay-per-view featured placements that they have. They have a put deal with Netflix and they think that they could possibly squeeze us into that.
The downside is that it is still a second window deal with Netflix so it’s not like we’re getting paid a ton of money. The upside is that lots of people will see the film on Netflix. But SP can shop at to Netflix as well. It’s just that they don’t have as good a relationship. But we could do a non-exclusive deal with Netflix and lots of other SVODs through SP.
One thing we don’t like about freestyle is that they would want to change the name of the movie. Neither of these places would offer an advance. SP would offer to front the cost of distribution theatrically but of course they would charge us for that.
One nice thing about SP is that at least Echo Bridge and Sony are recognizable names if we released theatrically. Although freestyle also is a good name and they have done some good projects. If we went through the Sony deal Sony takes a cut so they would charge a little more. SP has a deal with Redbox so we would have a very high probability of the DVDs being sold in Redbox. Freestyle could get our DVDs in Redbox but they use echo bridge as their fulfillment company which is owned by SP so it’s silly to go through freestyle for that.
One thing we really like about freestyle is that they’re very transparent. They seem to be very upfront and detail oriented and they have a good reputation even though they are very conservative. They don’t overpromise. SP is more enthusiastic but they won’t give us estimates because they feel like estimates are two arbitrary and they aren’t worth the paper they’re printed on. They said that the market is so unpredictable and the climate is so unpredictable and they really don’t have an idea of what their movies will do.
Both of these distributors field at the proper time to put the movie out is Valentine’s Day or late January/early February. There is a small chance freestyle might want to put it out Christmas time because of their Netflix deal but more likely February.
IFT is working on new artwork and a new trailer for the film. We had to clear music rights for the trailer which took some time. Here is a picture of the new artwork for the poster that they have come up with: