The film has done well on pay-per-view. While some do the critical reviews have not read which is normal with a comedy, the user reviews been terrific The film is available only in the states for now, as far as I know. Subscription VOD and cable and iTunes and Amazon and Xbox etc.
Here are some marketing data points for you:
-Delivered over 4.5 million impressions across the social platforms as well as 2 million video views across all video content. On average reached 58,000 users each day and we’re incredibly pleased with these numbers as we were able to canvas a wide ranging audience and get as many eyes as possible on the film.
-The official trailer reached 664,000 views on Facebook and received 2.9K reactions, 230 comments and over 1500 shares. The latter number is key as a high number of shares both increased the organic visibility of the post and also is a great indicator that audiences really resonated with what they were seeing and wanted to share with their friends and family on social.
-Engagement was very high with over 10,000 engagements (likes, comments, shares etc.) across both social platforms.
According to audience insights, the primary demographic for the film was Women 45-54, with the second highest being Women 18-24.
The Valentine’s Day activation was a good idea, creating a lot of organic engagement by drafting off of the holiday.
Unfortunately we don’t have any performance numbers yet from freestyle releasing. They said they will give us some by the end of the next quarter so sometime this summer.
I’m attaching a current sales report, listing completed sales. There is a performance trigger approaching whereby our Foreign sales agents, International Film Trust, have to have made a certain number of sales by the end of Cannes. They continue to work the film and send screeners out. They are methodically working through every distributor in every territory. They also have a couple of bigger films coming up that will allow them to potentially include the our film alongside deals on the bigger film. This can be helpful if a film buyer is on the fence.
There is a UK deal complete, they have just ordered materials. They have it scheduled for a Q3 release on August 26th. Likely it would be May/June before we see their proposed campaign, etc.
There is an India deal and an Airline deal that is very much alive, as is a Fox International deal for Pay TV Asia. When those payments hit the account we will be notified as per the CAMA. We have also asked IFP to send us any paperwork reflecting those deals. The India and Airlines deal goes through Freeway (tax relief) and the fully executed documents have not been delivered to us yet, but we’ve been told we’d have them by April 24.
The UK deal is for $17.5k, India for $5k and the airline deal for $25k. These numbers are lower than what we were hoping for obviously.
Attached is the sales agreement with the UK buyer, Signature Films. Thus far we have received the deposit payment from them in the amount of $3450 I to the CAMA. (17.5k total, 20% due on execution, 80% on technical acceptance of materials).