Update on I Hate Kids
From Todd Traina (Producer):
We still have the same two options on the table as far as distribution. The interest we have is from Freestyle and from SP releasing. SP stands for Steven Paul. Steven Paul owns Crystal sky. Crystal Sky has been in business for over 30 years. Crystal Sky and SP bought Echo Bridge releasing. SP would release our film through Echo Bridge theatrically or perhaps through Sony. They have a put deal with Sony.
我们仍然在权衡两个发行的选择，一个是Freestyle发行一个是SP，也就是Steven Paul（代表作有《攻壳机动队》、《灵魂战车》），Crystal Sky的CEO。
Freestyle is thinking about a theatrical but would want us to pay for it. We would have to come up with the money and the benefit of this is that it would qualify us for a lot of the pay-per-view featured placements that they have. They have a put deal with Netflix and they think that they could possibly squeeze us into that.
The downside is that it is still a second window deal with Netflix so it’s not like we’re getting paid a ton of money. The upside is that lots of people will see the film on Netflix. But SP can shop at to Netflix as well. It’s just that they don’t have as good a relationship. But we could do a non-exclusive deal with Netflix and lots of other SVODs through SP.
不过这并不是Netflix直接买断，所以Netflix也不会因此付我们一大笔钱。好处是很多人可以在Netflix上看到这部电影。Steven Paul也可以跟Netflix推这个片子，不过他们没有特别过硬的关系。我们可以与Netflix做一个非独家的发行，而通过Steven Paul做很多其它的网络发行。
One thing we don’t like about freestyle is that they would want to change the name of the movie. Neither of these places would offer an advance. SP would offer to front the cost of distribution theatrically but of course they would charge us for that.
Both places feel like we should be in 8 to 10 major markets theatrically in order to get the proper reviews and publicity and positioning for SVOD, AVOD, DVD and PPV deals.
两个发行公司都觉得我们至少在8到10个城市做院线发行才能在SVOD, AVOD, PPV和DVD市场有所斩获。
One nice thing about SP is that at least Echo Bridge and Sony are recognizable names if we released theatrically. Although freestyle also is a good name and they have done some good projects. If we went through the Sony deal Sony takes a cut so they would charge a little more. SP has a deal with Redbox so we would have a very high probability of the DVDs being sold in Redbox. Freestyle could get our DVDs in Redbox but they use echo bridge as their fulfillment company which is owned by SP so it’s silly to go through freestyle for that.
让Steven Paul发行还有一个好处是院线发行的话Echo Bridge和Sony认可他的名字。Freestyle虽然也比较受到认可也发行过一些很好的电影，但是如果我们找Sony的话Sony本身会把利润拿走一大块而他们又会从中收取一笔相比较高的费用。Steven Paul与Redbox也有协议，所以我们在DVD销售上会有更好的表现。Freestyle虽然也可以实现Redbox的DVD发行但渠道还是Echo Bridge，也就是Steven Paul的公司，所以通过Freestyle做Redbox DVD发行等于白白兜了一个大圈子。
One thing we really like about freestyle is that they’re very transparent. They seem to be very upfront and detail oriented and they have a good reputation even though they are very conservative. They don’t overpromise. SP is more enthusiastic but they won’t give us estimates because they feel like estimates are two arbitrary and they aren’t worth the paper they’re printed on. They said that the market is so unpredictable and the climate is so unpredictable and they really don’t have an idea of what their movies will do.
Both of these distributors field at the proper time to put the movie out is Valentine’s Day or late January/early February. There is a small chance freestyle might want to put it out Christmas time because of their Netflix deal but more likely February.
IFT is working on new artwork and a new trailer for the film. We had to clear music rights for the trailer which took some time. Here is a picture of the new artwork for the poster that they have come up with:
They will take the film to Toronto and try to do some sales there.